Campaign’s Media Faces to Watch 2022 – Mahmoud Amr, Media Executive – Integrated Planning, OMD Egypt
Age: 27
Malak Effat, Associate Director, OMD Egypt: Mahmoud is one of our rising star talents in OMD that is always pushing for the best quality across all his clients. His ability to seamlessly navigate challenging situations with clients with a positive mindset is always inspiring everyone around him. Working on various strategic accounts such as McDonald’s, OPPO & Banque Misr, he has propelled his clients’ businesses forward & has seen many of his campaigns featured globally & shortlisted in Effies. With his passion, dedication, & down to earth personality he brings quite a charm to everyone he works with. Mahmoud is surely a face to watch out for in the future.
Career highlights
I’ve always been curious about media marketing, how it’s shaping our daily decisions, and how it has reached new realms in terms of creativity and execution. Right after my obligatory military service, I got recruited at OMD as a Junior Media Executive. OMD’s team were very helpful and I started to be effective in the unit in a very short time. Moreover, my University experience in Engineering & Project Management helped me pave my way through the ins and outs of media planning, as well as, approaching media from a different perspective. I had the privilege to work on multiple pitches, strategies, & campaign launches for sectors such as Banking, Food & Beverage, Mobile and Health Care.
Guiding principles
Helping others is key to achievement & success. Keep a positive attitude to overcome whatever obstacles life throws at you.
Side hustle
This year marks my 8th year producing music. It all started by teaching myself guitar in 2007 and, since then, my passion grew bigger. I worked on multiple projects in genres such as: Electronica, House, Techno, Hip-Hop & Film Scores, some of which are live on the top music streaming platforms; Apple Music, Anghami, Spotify & Deezer.
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