Campaign’s Media Faces to Watch 2022 – Leon Mardini, Senior Executive, Performance Marketing, Starcom

Campaign’s Media Faces to Watch 2022 – Leon Mardini, Senior Executive, Performance Marketing, Starcom

Age: 26

Aneesha Hingorani, Business Director, Media, Starcom: Passionate, knowledgeable, and driven, are just a few words that describe Leon. Leon’s knowledge and seemingly natural ability to understand the modern-day consumer, accompanied by his deep performance marketing expertise and hunger for innovation-led growth have resulted in Leon being recognized by his clients and colleagues as a genuine trailblazer. A driving force behind Samsung Gulf’s media campaigns, Leon has many bright years ahead of him and will no doubt be the driving force behind many great campaigns to come.

Career highlights

Nearing 4 years with Publicis Media, I pride myself to have vertically paced in an ever-growing industry knowing I’m accountable for the growth of my clients (including Samsung, BMW Group, TikTok, BEL – to name a few). With exposure to numerous internal projects ranging from business acquisition to providing tailored solutions – I was given the right guidance to become a strategic partner for both my clients and agency subordinates. It’s a huge privilege to have my diverse skillset recognized by senior colleagues & clients, and I look forward to further growth through a culture that puts their talent first.

Guiding principles

Align your mindset with imagination: where the mindset is driven by grace, and imagination is fueled by knowing a bigger power exists.

Channel your human instinct of hunger for knowledge and belief in the fact that your only boundary to achieve bigger in your mind.

Make sure you lift others up through your journey:  you’re a contribution to the human experience.

Side hustle

The word “hustle” has evolved into different meanings over time – & current hustle culture says it’s fashionable to work yourself to burnout.

You’re already a hustler if you’ve recognized there’s no real “work/life balance” yet still strive to optimize your time on shaping your career, visiting your parents and investing in soul-watering experiences with people you’ll never forget.

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