Campaign’s Media Faces to Watch 2022 – Lea Farah, Associate Director, UM MENA
Age: 27
Jad Daou, Business Director, UM MENA: Within a span of 6months, Lea has fully embodied UM’s DNA for achieving better outcomes. Her biggest project was leading the McDonald’s 2022 strategy where she went back to the drawing board and built the entire strategy from the ground up taking into consideration consumer centricity and amplifying DCO in a bigger way. Lea’s approach to business & clients is second to none with the utmost professionalism and collaboration that yields enhanced speed & agility across projects.
Her dedication, ownership and discipline guarantee a high level of confidence to deliver results.
Career highlights
Digital & Integrated Strategist with over 7 years of experience in the field of Digital Marketing.
I specialize in Digital Buying, Quality Ad Management and Operations; Developing a sincere passion for 360 planning and all aspect of visual representation.
Working on various verticals from which: Community Management – Content & Visual Representation – Strategy & Planning across the GCC market with a focus on Telco, Finance, Governmental Institutions & QSR industries
Guiding principles
Always step back and admire the bigger picture. We should strive to be adaptive, flexible and optimistic in a fast-paced setting.
Love the chaos if you want to be a part of it and develop attitudes that you would appreciate in other people.
Side hustle
Videography & Video-Editing is a hobby turned side hustle.
Recognizing talent and repurposing it to expand and improve deliveries is a great advantage.
Incorporating my love of content and strategy served my over-arching approach to 360 planning.
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