Campaign’s Media Faces to Watch 2022 – Laman Yusifzada, Senior Strategy Executive, Havas Media Middle East
Age: 27
Mary Anne He (Mengyin), Head of Data & Insights, Havas Media Middle East: Laman is a truly hybrid talent who has proven herself capable both as a strategist and as an analyst. Combining these diverse skillsets has helped Laman deliver outstanding strategies for some of Havas Middle East’s biggest clients as well as for key new business wins. Additionally, she is authoring thought-leadership pieces published both internally and externally as well as conducting various training. Laman always goes above and beyond to exceed expectations. Her ability to spot the trend, find logic in chaos and then build a powerful story that resonates with consumers is what makes her work stand out. Laman is a truly hybrid talent who has proven herself capable both as a strategist and as an analyst. Combining these diverse skillsets has helped Laman deliver outstanding strategies for some of Havas Middle East’s biggest clients as well as for key new business wins. Additionally, she is authoring thought-leadership pieces published both internally and externally as well as conducting various training. Laman always goes above and beyond to exceed expectations. Her ability to spot the trend, find logic in chaos and then build a powerful story that resonates with consumers is what makes her work stand out.
Career highlights
The intricacies of human behaviour have always fascinated me. This is why I really enjoy doing what I do; I have an opportunity to spot human insights and translate them into actionable plans that help brands understand their customers better.
One of my favourite projects was working on adidas’ initiative to get more women in the region to embrace swimming in public and water sports. By gathering insights from women themselves, not only did we identify the need for accessible swimwear, but we also made a step towards more female inclusivity and representation in the Arab world.
Guiding principles
I’m really resisting my urge to quote Taylor Swift, but here is another quote that has stuck with me because it can be applied to so many situations:
“The whole point of life is to change, to evolve, to grow – don’t resist it, embrace it.”
Side hustle
In an attempt to merge my interest in psychology with my passion for art, I started drawing things based on my experiences and observations. I post them on IG, and it brings me a lot of joy and comfort to see how my drawings resonate with people.
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