Campaign’s Media Faces to Watch 2022 – Laila Sultan, Account Manager, Create Group
Age: 30
Vanessa Miranda, Business Director Create Group, Create Group: Laila has grown tremendously over the years and has swiftly become one of the most valuable team players within the agency, supporting the digital transformation of key accounts within the DP World portfolio of brands. Her honesty, dependability, confidence, and capability to work in high-pressure environments has been consistently applauded by clients and senior team members.
Laila is extremely talented and will be an incredible asset to any agency, and I’m glad she has chosen Create Group as part of her journey.
Career highlights
I started my company The Big Picture (TBP) back in 2016. It was the only female-led production company in Pakistan at that time. I was part of the company for three years. I also got published as a rising female entrepreneur for the biggest lifestyle magazine in Pakistan – Hello Pakistan!
I had also received a Saltire Scholarship award. It is a scholarship award for a Master’s in Digital Media, offered by the Scottish Government in collaboration with Scottish universities. I was one of the 50 scholars from the USA, Canada, India, Pakistan, China and Japan who received a postgraduate programme scholarship for 2018-19.
Guiding principles
Transparency
– Open communication with acceptance and acknowledgement.
– Willingness to share knowledge. The more you hide, the less you grow
– Being the most approachable person in the room
Authenticity
– Be yourself. Because every single person has something unique to offer
Side hustle
I believe in continuous improvement and learning. So, as of now, I am learning and investing in stocks, crypto and NFTs to have multiple passive incomes so I can have the freedom to fund my lifestyle and travel the world.
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