Campaign’s Media Faces to Watch 2022 – Karma Bou Saab, Senior Media Planner, Dentsu X
Age: 26
Gwen Povo, Retail Media Lead, Dentsu X: Demonstrating passion and dedication toward every project is one of Karma’s key strengths and is valued by her colleagues and the client.
Karma’s fresh perspective, coupled with a forward-thinking approach has been invaluable in identifying innovative opportunities for the business. She always has a can-do attitude and goes the extra mile to ensure a task is completed.
Her eagerness to learn and evolve beyond her role makes her a rising talent with a bright future.
Career highlights
My journey in advertising started 6 years ago as an intern – and I’ve been drawn to the agency life ever since. Working across several industries, from entertainment to QSR and automotive across the years has fueled my passion towards crafting integrated media solutions to help clients grow.
Today, I’m a Senior Media Planner in DentsuX, working on Jaguar Land Rover; supporting retailers’ media campaigns and activations across the MENA region.
Guiding principles
“Don’t hold back – stay in the habit of trying new things.”
Side hustle
Love of art, charity, food, and travel takes up most of my time.
I would love to someday open a multifunctional concept café to host poetry, cultural events and art exhibitions in order to promote and support local artists.
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