Campaign’s Media Faces to Watch 2022 – Ihab Thebian, Senior Executive – Integrated Planning, Initiative Media Middle East
Age: 29
Bijal Pathak, BUSINESS DIRECTOR, Initiative Media Middle East: Ihab Thebian is positivity personified. Relentless curiosity coupled with a sound work ethic makes Ihab stand out from his peers.
Quick on the uptake and with a ‘Never say No’ attitude Ihab has managed to plan and implement multiple integrated campaigns with very limited supervision. Willingness to learn and apply has been his forte and worrying about brands as much as his clients have earned him respect. Diligence, exuberance, and strong work ethics surely make him a formidable face to watch for.
Career highlights
My career and I are both born and bred in Lebanon. I started my career in sales roles across different companies, which is now coupled with years of agency experience equipping me with skills to excel in today’s versatile and highly competitive market. Today I’m a Sr. Executive of Integrated Planning at Initiative where I work on brands such as Western Union, Landmark, Schneider Electric, and Patek Phillipe. Through working on these trailblazing local and global accounts I’ve developed a deep understanding of paid advertising and biddable media platforms and widened my skill sets across planning, executions, optimizations & reporting to name a few!
Guiding principles
There is no “I” in a Team. I’m a strong advocate of collaboration to achieve a common goal – it allows all ideas, people, and organizations to thrive! I actively work towards building valuable relationships with my coworkers. And really enjoy my coffee machine chats as I believe it allows for seamless learning across teams and people!
Side hustle
I try to partake in activities that keep me moving – I’m an athletic performer ranging from martial arts to football. I also am passionate about reading and learning about human behaviours and body language.
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