Campaign’s Media Faces to Watch 2022 – Farah Salameh, Programmatic Manager- Precision, Publicis Media
Age: 27
Chetan Nirban, Senior Manager, Publicis Media: Farah, has played a significant role in helping and educating our brands on Programmatic Buying across Publicis Group ME. She’s been committed to driving the best performances as well as strategic planning to ensure her brands are delivering best in class results, always going the extra mile to educate her brands on Programmatic knowledge where necessary to ensure her clients understand the key role Programmatic advertising plays in driving results.
In fact, she has been instrumental in boosting the programmatic business including planning and buying for the Saudi Market in 2021 from being almost silent to more than 250% increase in investments.
Farah is also expanding her role in being part of the Brand Safety project by providing solutions to clients that ensures ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.
Career highlights
Farah started off her career as a Marketing Coordinator at a training solution company. In less than a year she moved to Publicis and joined the Precision team handling programmatic campaigns for Publicis Egypt, Kuwait and UAE accounts. Her experience varied across several industries, including Travel, Entertainment, FMCG and Telco. The highlights of her achievements have been in the last 2 years where she’s now leading on the programmatic activities for the Saudi Market and mentoring a team of traders.
Guiding principles
Honesty is a key principle in work life as it builds trust in company and confidence in leadership. No matter what situation you’re in always voice out your thoughts, mention the positives and acknowledge the negatives, and this will always foster an engaging and healthy environment
Side hustle
I have a passion for several things including creative jewellery, self-care and well-being and cooking.
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