Campaign’s Media Faces to Watch 2022 – Farah Basmaji, eCommerce Executive, Omnicom Media Group

Campaign’s Media Faces to Watch 2022 – Farah Basmaji, eCommerce Executive, Omnicom Media Group

Age: 23

Stefanie Cunningham, General Manager – Transact, Omnicom Media Group: Farah is a future agency leader, evident from her success with PepsiCo and SCJohnson clients where she advises senior leaders on business growth by developing best-in-class e-commerce strategies that unlock ROI and revenue which is a priority from all brands in the current climate.

Farah has developed winning relationships with retailer suppliers, improved e-commerce capabilities across Omnicom and continuously delivers above expectations for our clients leading to renewed scopes e.g. PepsiCo which is the only market globally we provide end-to-end e-commerce servicing.

Importantly, Farah’s attitude is one of positively, ambition, collaboration and curiosity which will drive her inevitable future success.

Career highlights

Working in a high growth area of OMG focusing on eCommerce which is set to be the future of media disruption as the retail media accelerates in MENA. I’ve been identified as a top talent in OMG by Elda Choucair, CEO of OMG and Stefanie Cunningham, GM of Transact – Transact is the eCommerce agency of OMG. I’ve been promoted from PHD to OMG to drive direction across agencies from the holding company level while leading on tier one clients such as PepsiCo and SCJohnson.

Guiding principles

Striving for delivering the best quality of services for our OMG clients while having the right positive mindset. Learning and growing have been the key pillars in my journey. As the eCommerce industry is evolving and growing each day I’m also adapting and developing to match the industry and the agency’s growth.

Side hustle

Being part of a yearlong programme aimed at accelerating the careers of marketers at the Marketing Society in partnership with TikTok MENA by receiving access to thought leadership content, publications, webinars, events, mentoring opportunities and training from the TikTok and The Marketing Society communities.

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