Campaign’s Media Faces to Watch 2022 – Elsie Merhi, Social Media Manager, OMD
Age: 27
Claire Fletcher, Head of OMD Experience, OMD: Empathy and a people-first culture are at the heart of everything we do at OMD, and Elsie embodies all of these traits. She is curious, and hungry to learn and grow, but operates every day with the most helpful, flexible, and easy to work with approach. Her passion to grow and connect with her teams and brands is to be commended. She pivots to any changes that will lead to better outcomes, and can so easily be placed across different clients, verticles and disciplines which makes her one of our OMD experience stars.
Career highlights
Living in the UAE for most of her life with around 6 years of advertising experience, Elsie is a multidisciplinary marketer that has developed a strong understanding of the region to help grow brands through digital channels and influencer activations. Throughout, she has developed integrated strategies and managed brands that were local, regional, and global such as PepsiCo, Gargash Group, Quaker, Carrefour UAE and Burger King to name a few.
Guiding principles
Lead with empathy and always go the extra mile with everything you do.
Side hustle
Elsie was selected as one of the top 50 marketers in the UAE by The Marketing Society, to take part in their first scholarship program in partnership with TikTok. On top of that, Elsie is a proud Rotaractor in the UAE with a mission to change the world.
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