Campaign’s Media Faces to Watch 2022 – Cathreen  Hasrouti, Integrated Media Planner, UM

Campaign’s Media Faces to Watch 2022 – Cathreen Hasrouti, Integrated Media Planner, UM

Age: 23

Dina El Houssainy, [email protected], UM: Cathreen proved to be a people person from the day she joined UM. She has one of a kind communication and social skills which allowed her to build solid and trustworthy relationships with her team and her clients.

Career highlights

Cathreen Hasrouty is an Integrated Media Planner at UM. She graduated from the American University of Beirut in 2020 with a major in Business Administration and a concentration in Business Analytics.

Cathreen is always looking for ways to expand her knowledge in Media Planning and especially in the Digital scope as she believes this is where the future is heading.

She and her team members are always exploring opportunities to improve the client experience and a key one is using CRM data to create look-alike audiences from it.

Guiding principles

Cathreen’s guiding principle at work is time management. Although she believes providing good quality work is a mixture of several factors, however, time management is a vital one for her at the workplace as creating realistic deadlines allows time to handle any unexpected requests.

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