Campaign’s Media Faces to Watch 2022 – Arwa Asfour, Media Executive, Starcom
Ralph Al Adaimy, Associate Business Director, Media, Starcom: Dedicated, innovative, accountable and always embracing change – her achievements on the account have been very pivotal in driving impactful business results over the past year. Arwa’s relentless drive to consistently deliver with excellence while extracting efficiencies under pressure stands out in the environment she operates in.
Starting off my career back in 2019 at the creative agency of Samsung has given me an advantage when I decided to enter the media world in 2020 as a part of the Samsung Saudi team at Starcom. I joined the team when Covid was prevalent, making it slightly more difficult to build my foundation, but I quickly learned such a diverse and dynamic environment prepares you to discover yourself and your capabilities at a deeper level. In short, the media world is a rollercoaster of projects, emotions, and processes; as each detail matters and nothing goes unseen or unrecognizable.
Believing that all that we put our energy into, will eventually be reciprocated and will elevate us as individuals have been my go-to in handling all the situations I might have faced or will come across in this fast-paced industry we work in.
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