Campaign’s Media Faces to Watch 2022 – Anjali Senthil Kumar, Senior Integrated Media Executive, Wavemaker
Age: 26
Jyotishree Pandey, Account Director, Wavemaker: Anjali has been an invaluable asset to the team. Her positive attitude is an inspiration. From the time she joined the team, she has taken up multiple roles and stepped up to tackle bigger responsibilities even in tough times. In a very short span of time, she absorbed the role of managing social media campaigns.
She has always exhibited great accountability and never waivers from any responsibility. Her special quality is that she does not believe in limiting herself and is always eager to learn new things. She meets new challenges head-on and continues to excel every day.
Career highlights
After graduating with a Masters in Marketing and Strategy, I joined Wavemaker as an Integrated media executive. Having been given the opportunity to work with diverse brands across multiple sectors like FMCG, Banking, Fashion, Luxury Jewelery, etc. over the last two years, has helped me learn new things every day and launch successful integrated media campaigns.
To further nurture my skills in digital media and performance, I have completed certifications in Facebook Blueprint, Twitter Flight School, Snapchat and Google.
Happy to have moved on to my next role as a Senior Integrated Media Executive.
Guiding principles
“Do what you love and love what you do.” I strongly believe that if you are happy and content with what you do, there would never come a day when you don’t feel motivated to give your best.
I consider myself lucky to have Jyotishree as my mentor and manager, who has always pushed me to go beyond limits.
Side hustle
My love for food and interest in exploring different cuisines led me to review restaurants in the UAE and eventually start an Instagram page @sk.theskinnyfoodie. I’m still learning and enhancing my photography and videography skills as a content creator.
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