Campaign’s Media Faces to Watch 2022 – Alaa Al Sabbagh, Executive – Integrated Planning, Magna Global
Age: 28
Firas Hariz, Media Manager, Magna Global: Alaa impressed us with his quick learning skills and devotion despite coming from an entirely different background. His thirst for knowledge and positive attitude enabled him to adapt, understand the GCC market, and form strong bonds with his clients. Alaa’s calm personality is matched by his ability to seamlessly manage clients’ requirements. He is absolutely driven and motivated, and that’s what makes working with him so rewarding! There’s no doubt that Alaa has a bright future ahead of him; he has the curiosity needed to keep challenging himself, and he’s definitely a face to watch in 2022.
Career highlights
Realizing my passion for media and advertising, I entirely changed my professional path to learn and create from the ground up – I’ve been working at Magna as a hybrid media planner for the past 9 months. I’ve had the pleasure of working with a fantastic team on well-known brands in a variety of industries, from home appliances to FMCG and hospitality, in such a short time. Every day at Magna, I appreciate what I’m doing, I try my hardest, and I learn from every mistake I make.
Guiding principles
“the more I learn, the better I deliver”. I believe that learning is the key to success and that the more knowledge we gather, the more we will grow in our careers and life.
Side hustle
I’m a diehard car enthusiast, and I thoroughly enjoy WRC and car drifting events. In addition to this, I’m also a diecast car collector.
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