Campaign’s Media Faces to Watch 2021 —Soham Nadkerni, Senior Planner – Unilever, Magna Global
Nominated by Oussama Yaghi, Media Director, Magna Global
Soham joined us during a pivotal point on the Unilever business and brought a lot to the team from the get-go through the quality of his strategic thinking, digital knowledge, operational excellence and extremely amicable personality. One of his brightest strengths is his ability to instantly understand & lead on absolutely anything that’s thrown his way while ensuring he makes the time to explain his learnings with the team in a digestible manner. His relationships with all our internal, external and client stakeholders point to him being an invaluable partner and definitely a destined industry leader in the making.
In my relatively short career, I’ve had the opportunity to go beyond the norm across a plethora of integrated media touchpoints on FMCG, Sports Retail, Consumer Electronics & B2B brands.
At Unilever, I have the privilege to manage media rooted in invaluable marketing philosophy for one of the most pioneering advertisers with a gargantuan scale on anything we do.
Our industry has a lot of incredibly talented & intelligent people to learn from, and that motivates me to always strive to be ahead of the curve and relish exposure in any shape or form that helps me further drive business value.
Existence is literally all about experience, including the great, the mundane and the uncomfortable. The ability to learn from others’ experiences by simply asking questions absolutely fascinates me, and I’m extremely grateful to have the opportunity to do so. Curiosity might have killed the cat, but cats have many lives.
How has Covid changed your job?
The pandemic improved how agile & responsive my day-to-day became and helped bring us closer to our clients’ business objectives in a time where they were constantly looking for guidance on consumer sentiment & media activations. Additionally, performance marketing and e-commerce were two areas where I massively upskilled myself.
While 2020 proved to be a perfect entry point into investing in stocks, crypto & NFTs, WFH aided in allowing me some time on the weekdays to pursue off-road motorcycling, which clogged my washing machine with sand and drained all my gains into fixing the bike & body parts I broke.
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