Campaign’s Media Faces to Watch 2021 —Sai de Villeres, Senior Media Executive, Mindshare UAE
Nominated by Neelofer Sheikh, Digital Director, Mindshare UAE
Sai is one of those star talents you would fight to keep on your team. Hard-working, team-oriented and results-driven, he is passionate about his craft and has risen to every challenge. His ability to manage stakeholders at every level, navigate challenging situations with a positive mindset and an attitude that inspires his peers makes him a valuable team member. From burning the midnight oil on the most challenging projects to presenting ideas to senior stakeholders, Sai goes in guns blazing. A brilliant future lies ahead for him
Bio
I am a Mindshare born and raised media professional with 6 years of integrated experience across two regions – APAC and MENA. My career began in the Philippines as a junior where I have worked with the market’s busiest categories and led the country’s media-first campaigns. I didn’t stop and moved to Dubai to lead the Pizza Hut GCC account for both of their media and e-commerce arm. With the grit and excellence of the team, we have delivered 7 awards from Smarties MMA. Currently, with my role, I’m looking after multiple fast-moving brands to drive their digital vision in the region.
Guiding principles
Adaptiveness, mobility, and the right mentors – Pam Bauza, Neelofer Sheikh, Jaircarlo Sanchez. This is the recipe that has guided and propelled me to pursue with passion and move with excellence all throughout my career.
How has Covid changed your job?
Sudden change in work set-ups, meetings turned to conference calls, and being adaptive to your media planning are the common changes that I have experienced. However, working during times of uncertainties like Covid made me embrace my job even more. This means more motivation but the same in excellence.
Side hustle
I am obsessed with karaoke. In my free time, I sing acoustic songs via online live streams just for pure fun.