Campaign’s Media Faces to Watch 2021 —Nancy Khattab, Senior Integrated Media Planner, Initiative

Campaign’s Media Faces to Watch 2021 —Nancy Khattab, Senior Integrated Media Planner, Initiative

Age: 25

Nominated by Ali Berjawi, Media Director, Initiative

Since the day she joined, Nancy quickly adapted to the agency’s culture and embedded herself within the team. Her relentless energy and motivation make her a vital resource to our team and agency. She continues to prove herself as a well-rounded integrated media professional via working across several client and industries including e-commerce retail, automotive, real estate, shopping malls and FMCG. Her master’s degree in marketing and professional experience in social media were definitely enablers for her over-achievement among her colleagues. She has been successful in gaining the trust of all clients she works with who truly appreciate her efforts.


I completed my Bachelor’s and Master’s qualifications in Marketing while working in various trainee roles across different marketing and media disciplines. My entry into the media industry was actually through social media as an executive, creating content and managing the accounts for major regional clients before joining Initiative in Dubai in 2019. I’m now working in an integrated media planning team, planning and executing campaigns for some of the region’s most prestigious and dynamic accounts, learning even more about the job and the industry on a daily basis!

Guiding principles

I would say prioritizing efforts and staying up to date are the essentials to survive in this industry. Work is never done but I focus on things that move the needle, and I make the room to continue learning because there is always something new and innovating hitting the market.

How has Covid changed your job?

Covid has forced me to swiftly adapt to change and embrace challenges that came with it by transforming me to a more proactive problem solver. I enjoyed face-to-face meetings which became a distant memory, this forced me to work on enhancing my communication skills to overcome the assistance of my body language.

Side hustle

I see real value in giving back to society through volunteer work, I spend a good amount of my free time volunteering for a youth development organization. I also like outdoor activities, spending time in nature is the best stress reliever.

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