Campaign’s Media Faces to Watch 2021 —Nada Sameh, Senior Media Manager, Spark Foundry

Campaign’s Media Faces to Watch 2021 —Nada Sameh, Senior Media Manager, Spark Foundry

Age: 28

Nominated by Amine Abou Ajram, Group Account Director, Spark Foundry

Everyone knows the saying “nothing is impossible” – well, that pretty much sums up Nada Sameh. Since joining the agency, Nada has been on a career fast track. Hardworking, passionate, and empathetic, Nada has all the makings of a great leader. The work Nada delivers is inspiring and transformational, and she is admired by clients and colleagues alike. For this, we couldn’t be prouder of Nada. She absolutely deserves to be recognized as one of the industry’s faces to watch in 2021.


In 2013, I started working in media, and I can easily say that media found me, enticed me and I’ve been here ever since! I love crafting strategies that build brands and delight consumers. This led me to be nominated as Starcom Egypt’s “Human Experience” ambassador, part of a global program to drive innovation in media strategies – a year after moving to Dubai, my first creative optimization campaign was recognized as one of the top 5 best cases globally in Spark Foundry. I look forward to breaking boundaries as I enter my eighth year with the Groupe.

Guiding principles

Always push the envelope, go beyond media planning and execution and dig deeper across different function (Marketing, creative, Research, etc). Only then you’ll be able to fully expand your horizon and integrate yourself into the client business.

How has Covid changed your job?

Who would’ve thought that a media agency would work completely from home? I believe with the right collaboration and dedication between the team, it’s a very seamless experience. I believe working from home, made our relationship between my team and client closer. Because Pandemic reminded us that we’re all humans at the end of the day, with different duties back at home. Which made people feel more in control of their lives and are able to spend more time with their families.

Side hustle

My side hustle would be everything related to going out of my comfort zone; from travelling abroad, experimenting with recipes, having my own fashion line for a brief period; also I have some hidden painting talent.

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