Campaign’s Media Faces to Watch 2021 —Marc Kadi, Digital Media Manager, BPN Mena

Campaign’s Media Faces to Watch 2021 —Marc Kadi, Digital Media Manager, BPN Mena

Age: 29

Nominated by Vedrana Jovanovic, Head of Digital, BPN Mena

Marc is a quick learner and adopter, always interested in the latest advertising trends. His passion for performance and e-commerce is visible in the work that he does for our clients.


After graduating with a Master 2 in Paris, I came to Dubai in 2015 and started working in BPN as an offline planner. A year later, realizing the rising potential and demand for digital, I shifted to the latter. I always aim at proposing innovative digital executions (such as AR , interactive HTML5 banners, gamification ads etc…). Similarly, I found a passion for performance marketing, where every $ spent in ads counts towards your ROAS. My current challenge is to be fully prepared for a new cookieless era.

Guiding principles

My motto would be “Develop a passion for learning. If you do, you will never cease to grow.”

How has Covid changed your job?

Most of my clients, mainly in FMCG, completely revisited their strategy. E-commerce performance campaigns started being very popular, the geo-fence approach was dropped in favour of interest targeting.

As we worked from home – the focus was on targeting “order from home”.

Side hustle

I strive to be an early adopter in domains where I see the potential for growth in the near future. During my spare time, I have learned so much through the following two projects: (1) Dropshipping (heavy focus on performance advertising) (2) Launching & marketing my own beauty salon.

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