Campaign’s Media Faces to Watch 2021 —Firoz Khan, Data and Analytics Manager, UM Dubai

Campaign’s Media Faces to Watch 2021 —Firoz Khan, Data and Analytics Manager, UM Dubai

Age: 28

Nominated by Toseef Butt, Performance Director, UM Dubai

Firoz has contributed significantly towards the agency’s automation agenda. He has been at the forefront of driving ETL projects which in turn enable the agency to automate client reporting, allowing the wider team to focus even more of their time on driving campaign excellence. He has developed custom scripts to automatically feed data into BigQuery wherever APIs have not been able to do so.  Firoz has also strategically configured Google Analytics and MMP goals and events for clients; harmonising data across 1st, 2nd and 3rd sources which ultimately enable us to optimise towards our clients’ business objectives.


7 years of experience in data and analytics management. Datorama and GA iQ certified. Working across all clients at UM including verticals such as, FMCG, CPG and Financial Services.

Guiding principles

Much like the ever-changing digital landscape, I think it’s important to constantly anticipate change, prepare for areas of improvement and ultimately persevere.

How has Covid changed your job?

At first, it was slightly challenging, however over time it allowed me to be more connected in different ways with my team members and has inevitably led to more productivity as we explore new, more efficient ways of working.

Side hustle

I’m working towards my Python qualification.

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