Campaign’s Media Faces to Watch 2021 —Anam Amin, Programmatic Manager – Precision, Publicis Media Groupe Middle East
Nominated by Dylan Temple-Heald, Programmatic Director – Precision, Publicis Media Groupe Middle East
Anam, has been instrumental in Programmatic business development for Publicis Group ME. She’s been dedicated to giving the best strategic planning solutions to one of the largest global accounts in the region, maintaining education where necessary as the core principle. Anam, recently moved into a bigger strategic role that encompasses building partnerships while investigating greater opportunities in technology solutions focusing on programmatic initiatives and beyond. Including being part of Data and Digital standards councils investigating solutions to 3rd party cookie deprecation amongst other industry hot topics like iOS14 updates that will affect our overall ability to effectively measure digital campaigns.
After various turns in my career, breaking into the media industry has been one of the most exciting journeys I’ve taken.
Highlights of my professional achievements have been in the last 4 years where I was involved in developing programmatic foundation for one of the largest tourism client in MENA, along with introducing unique media/data collaborations with local and global partners which resulted in growth year on year across various PM MENA clients.
Mentoring a team and striving for personal/professional growth play an equally important role throughout my career.
The word Abracadabra comes from the Aramaic phrase Avra Kehdabra, which means “I create as I speak” We create our magic and we see what we look for. That’s my guiding principle, bring “magic” through my own will that helps drive success while maintaining a positive mindset.
Some destinations take longer to reach than others, our job is to keep trying and keep moving.
How has Covid changed your job?
Over the last year, to eliminate the “zoom” fatigue and still keep the business conversation afloat, personal connections grew stronger. This happened on a larger scale as the need for empathy and collaboration increased. In my opinion, interpersonal connections helped drastically in continuing to innovate and uplift our surrounding.
Work in progress.
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