Campaign’s Media Faces to Watch 2020 – Danielle Makarem, Executive, planning, OMD UAE

Campaign’s Media Faces to Watch 2020 – Danielle Makarem, Executive, planning, OMD UAE

Age: 23

Saleh Agha, business unit director, OMD: No matter the task, no matter the challenge, Danielle always comes through brilliantly. Her can-do attitude has made her an indispensable part not only of her team but also of her client teams. She rose to the challenge of changing roles within the agency and has adapted almost seamlessly through dedication, adaptability and a wonderful spirit

Career highlights

With a BA in philosophy, few people would guess that I ended up working in media. A digital marketing course my last semester of university ignited my interest in the advertising industry. Although my career has not been long, it has been one of the most exciting experiences thus far. I started my career working in performance. Within this role, I got the chance to work on accounts such as LVMH, Azadea, Disney, Zain, Beko, Nissan, and INFINITI. With the constant changes in the digital world, I am now more equipped to tackle the challenges in the realm of premium automotive, working on campaigns that tackle the full consumer journey.

Guiding principles

My dad would always reiterate: “You are your own enemy.” These words gave me the confidence knowing that nobody can get in the way of what I want to achieve.

Dream job

Becoming a lawyer was my original career goal, which is what led to my choice of majoring in philosophy. I had always wanted to work in criminal justice, with the hopes of making a change in the legal system.

Side hustle

As of now, my focus is solely on my current position at OMD. At some point, I’d like to invest in real estate.


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