Vipul diligently planned and executed the back-to-school campaigns for Skechers and Athlete’s Co. He overachieved the sales target across GCC, keeping the marketing budget to a minimal 3 per cent of sales projected, with a growth in revenue of 12-15 per cent.
He is spearheading all marketing activities for brands within the footwear and apparel category, including Skechers, Athlete’s Co, Hush Puppies, Havaianas, Designer Shoe Warehouse, Crocs and Aeropostale.
He plans and executes CSR-led campaigns and activations within the GCC. These include the Skechers Box activation, where more than 5,000 pairs of shoes were donated to children in need.
Nominated by: Ashwani Saklani, marketing manager, Apparel Group
Profoundly passionate about anything Vipul sets his heart on, he stands out in a crowd, communicates effervescently, learns chop-chop and works persistently. He possesses excellent interpersonal skills, critical analysis and a never-say-die attitude.
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