Campaign’s Faces to Watch, Brand Edition 2022 – Yahya Munir, communications manager, MENA, Twitter
Age: 28
Nominated by Oguzhan Kirdok, Account Director.
Bio
An emerging communications leader with a growth mindset and a history of building brand equity with measurable impact across the MENA region. Yahya has been instrumental in crafting and executing disruptive global campaigns, across multiple business verticals, leveraging the diverse facets of an integrated communications strategy.
He has launched several award-winning regional campaigns on Twitter including #FeminineArabic, #YearOnTwitter, #TwitterSafetyCampaign, #RamadanTalks, and #AlwaysPlayItRight which were recognized at MEPRA and LYNX Awards.
He has also increased engagement and follower bases for key markets for the @TwitterMENA account and grew year-on-year followers by an average of 15% and increased engagement by 21%.
Launched localized campaign for Saudi National Day 2021 on Twitter. He engaged Saudi audiences with an on and off-platform activation driven by prominent key opinion leaders in the market. The campaign garnered over 1.2 Million Tweet impressions and 47K in community engagements.
Guiding principles
From the initial conception of an idea through to its execution, my priorities remain an insight-driven campaign, measurable impact, brand resonance and relevance for audiences.
Side hustle
Following cryptocurrencies and investing controlled amounts based on expert opinions is a complementary side project to my everyday working life at Twitter. Mentoring and guiding the new wave of communication consultants is a true passion of mine.
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