Campaign’s Faces to Watch, Brand Edition 2022 – Nadine Zeitoun, regional media manager – Nestle MENA, Nestle Egypt
Age: 28
Nominated by Salma Gohary, associate director, Zenith: Ever since Nadine joined, she has been eager to learn and grow her knowledge, especially offline as she joined from an online background. Over and above, she strived to learn more about the business goals and understand the business needs in parallel to the communication.
Having Nadine as the main point of contact for discussing the way forward of brand, strategies, and campaign tactics makes the communication smooth and constructive given her background in media.
Her passion for the role was evident through Nadine’s moderation of conversations, threads and meetings that helped us and brand teams in having clear directions and a way forward.
Bio
Born and raised in Cairo, Nadine has had over 7 years of extensive integrated media experience, working on both the agency and on the client-side. Nadine started off her media journey, working at UM (part of McCann group) as a digital media executive looking after Coca-Cola Egypt where she also had the experience of working as part of an integrated media team with hands-on strategic digital knowledge until climbing to the senior digital media executive role before her move to Nestle Egypt as a senior media executive.
Her move to Nestle was in 2018 when she looked after the full Nestle portfolio of brands. She has evolved after 3 years of successfully looking after Egypt, to an interim role in 2021 based in Nestle MENA’s Head Office in Dubai, as head of Media. Her successful contribution in her role as a Marcom supporter has led to her position as the current regional media manager based from Nestle Egypt’s office looking after MENA.
Guiding principles
“Do it with Passion, or not do it at all” – Prioritizing passion and satisfaction should be at the core of how we do life and achieve our professional goals. Health and happiness will always drive the bar higher.
Side hustle
Trying out new restaurants, and religiously working out.
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