Campaign’s Faces to Watch, Brand Edition 2022 – Maysam Azzam, social media lead, Majid Al Futtaim leisure, entertainment and cinemas
Age: 24
Nominated by Olivia Spadavecchia, senior content manager: I’ve had the pleasure of being Maysam’s manager and the content team lead.
Bio
Maysam is an experienced content marketer and creator with comprehensive experience across a variety of industries. With a BA in Media & Communications from the American University of Beirut, Maysam has embraced the ever-evolving world of social media throughout her career. Positioned both with agencies and in-house at organisations including Landmark Group, Al Tayer Insignia and currently Majid Al Futtaim, Maysam blends creativity and strategy to deliver tangible results across platforms. Her most recent success has been with Majid Al Futtaim’s portfolio of entertainment brands, growing organic engagement by over 400% and garnering 15M views on TikTok.
Guiding principles
Integrity. Maysam makes her decisions backed by the integrity of data to create relevant content that resonates. She values integrity when it comes to engaging and building her audience, and approaches online communities with a strong sense of social responsibility and an unmistakable authenticity.
Side hustle
Maysam is an avid animal lover (also read: crazy cat lady) who lives by the motto “adopt don’t shop.” She fosters stray and abandoned cats in addition to being the best parent to her beloved Shakeeb – a very pampered ginger boy.
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