Campaign’s Faces to Watch, Brand Edition 2022 –Jose Maria Abboud, e-marketing specialist, Sephora Middle East
Age: 29
Nominated by Navya Sajeevan, associate media director, Spark Foundry: Jose is a very smart, cooperative and supportive person. On top of being a specialist in performance marketing, she is also an easy-going person. She ensures that our teams work in coherence to get the best results for the brand.
She is very patient and solution-oriented, always willing to go the extra mile to help when needed and provide guidance. Her work ethic is commendable; a great professional to have as a client.
Bio
Today I work as an E-Marketing Specialist at Sephora Middle East, leading its e-commerce business. I’m responsible for implementing and analyzing performance marketing across all digital channels. From social, search, and affiliates to app marketing and analytics, I have a proven track record in achieving greater KPIs and revenues.
I was fortunate to kick-start my career in Lebanon at Publicis as a search expert, where I had the chance to work with the biggest clients in the Gulf Region specifically within the UAE market. Moving to Dubai was the door I needed to challenge myself into bigger responsibilities.
Guiding principles
“Seek first to understand, then to be understood”. This principle has guided me through life and played an invaluable role in my interpersonal relationships.
When we really, deeply understand each other, we open the door to creative solutions. Our differences will no longer be stumbling blocks to communication. Instead, they become the stepping-stones to synergy.
Side hustle
Today, I teach the Piano…tomorrow’s a mystery!
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