Campaign’s Faces to Watch, Brand Edition 2022 – Gozde Ciner, digital experience assistant manager, Samsung Gulf
Age: 29
Nominated by Mohamad Al Azzawe, marketing director at Samsung MENA Regional HQ: Since joining Samsung last year, Gozde has managed, supported, and contributed to numerous digital campaigns that have resulted in significant results for the company. She consistently brings innovative ideas while being open to anything that makes those ideas better. She has the ability to inspire, and motivate her colleagues. From ideation to conceptualization and executing, Gozde gets the job done!
Bio
Gozde joined Samsung in 2021. She primarily manages the launch of numerous products and campaigns, coordinating their multi-channel digital communication on a global scale. Gozde has been mandated with leading strategic projects, such as the region-wide implementation of the artificial intelligence tool to improve the user journey and drive sales conversions. This resulted in a 20% spike in average order value, and a 100% increase in conversion rates. She is also responsible for executing different initiatives to support Samsung’s presence across key platforms.
Guiding principles
Gozde believes in getting things done as early as possible. Her motivation and energy stem from being an early bird (she even wakes up at 5 a.m. on weekends). This encourages her to set higher goals for herself and have a good sense of well-being.
Side hustle
Gozde is currently working on her personal fashion project through which she applies her know-how in digital marketing to promote her fashion sense and insight.
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