fatima
Campaign’s Faces to Watch, Brand Edition 2022 – Fatima Bani Al Najjar, marketing communication coordinator, Zurich International Life Insurance (Middle East)
Age: 25
Nominated by Maite Mouraille, head of marketing & communications: Fatima is driven by passion and fully embeds Zurich’s values and what we stand for into everything she does. She has a uniquely creative approach to her work and thrives on implementing ideas that push spontaneous people advocacy at Zurich. She’s always calm, quick, and witty, and we can depend on her fully to get it all done at the highest standards. We’re extremely proud to work with her and her strong support for Emiratisation helps all of us embrace the spirit of the nation.
Bio
Fatima has studied Communications and Media Sciences at Zayed University and was on the Dean’s List. Her first job right after has been with Zurich and for the last three years, she’s worked her way up steadily in the Marketing & Comms team. Her work touches and spans all departments and she’s instrumental in rolling out innovative communication, creative digital design and collaborating with Zurich’s stakeholders on projects.
She has ideated and worked on key employee advocacy campaigns within the organisation, maximising engagement, while spearheading Emiratization initiatives in the workplace
Guiding principles
ASK: Always Seek Knowledge.
It’s easy to shy away from opportunities you feel you don’t know enough about but say yes and figure out how to do it. You might just end up discovering hidden talents you didn’t know you had.
Side hustle
Documenting moments and memories from my life to roll out my very own highlights movie!
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