Campaign’s Faces to Watch, Brand Edition 2022 – Delfina Ferrao, communications specialist, Siemens
Age: 22
Nominated by Veida Jelley, Head of Communications, Siemens Middle East: Delfina started her journey at Siemens as an intern to support the team and delivered outstanding results that resulted in her becoming permanent in the company and diving into the full gamut of communications as a Communications Specialist.
Delfina brings creativity to the most mundane of tasks and sees every challenge as an opportunity to experiment, learn and push boundaries. She traverses the complexity of simplifying technology for our audience with utmost ease and is an integral part of every creative brainstorming and campaign execution. Her commitment to excellence in everything she touches inspires us all.
Bio
Delfina’s passion for storytelling and social media has helped her embark on a journey in the communications industry. Taking her first step into the corporate world by joining Siemens, which provided her with the platform to enrich her knowledge by learning and challenging herself.
In her current role, she manages complex, cross-functional projects from ideation to execution. The pinnacle of her journey has been, telling the story of Siemens as a Premier Partner for Infrastructure Digitalization for Expo 2020 Dubai by successfully planning and executing campaigns across online and offline channels.
Guiding principles
Her favourite quote from Van Gogh “Great things are done by a series of small things brought together” is what she lives by. Her personal and professional guiding principle has always been to take action, no matter how small to make the world a better place.
Side hustle
She has a passion for all forms of art especially photography and painting, she sees it as a way to express one’s thoughts and to explore different perspectives as this helps her expand her view of the world.
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