Campaign’s Faces to Watch, Brand Edition 2022 – Darlene Vaz, social media and CRM executive, Majid Al Futtaim
Age: 25
Nominated by Haik Boghossian, digital manager, Spark Foundry Dubai (Publicis) – Working with Darlene for the past few years has been an absolute pleasure. I have worked with her on countless projects, and there has not been a single time where her A-game goes unnoticed. During the pandemic, she upskilled herself in new areas to ensure she is up-to-date when most retail brands were turning to Digital – this helped her devise clear digital strategies by placing the customer first. Besides her positivity and contagious smile, her passion to learn and grow is what makes her a rising star in the marketing field. She encompasses all the traits of a great marketer and is on the path to great success.
Bio
My name is Darlene and I’m a marketing junkie. I have a strong appetite for learning and love meeting new people. Over 3+ years, I’ve collaborated with key stakeholders, for global furniture, luxury fashion and retail brands in 6 markets – managing 12 social pages, 30+ monthly ads, 90+ CRM and 50+ influencer campaigns, 10+ store openings and 5 website launches. From driving growth and developing strategies, to fostering innovation through social commerce and marketing automation, my digital marketing team and I were humbled to receive the ‘Team of the Year’ award at Majid Al Futtaim Lifestyle.
Guiding principles
I strongly believe that patience, kindness and determination are keys to success. Being grateful and positive keeps you and others grounded. A good mentor can change your life – mine is my manager, who taught me to work smart and not hard, accept criticism, focus on relationships and celebrate every little win.
Side hustle
With a passion for music, you’ll find me singing with an instrument, and recording songs online. I love writing my heart out through my own quotes, poems, short stories, and social media captions for friends’ small businesses. Addicted to the outdoors, I’m always ready to explore, kayak, hike and more.
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