Campaign’s Faces to Watch, Brand Edition 2022 – Brian Anand Soosay, assistant marketing manager, Jumeirah Hotels & Resorts
Age: 28
Nominated by Safiera Sait & Hannah Davies, director of marketing & associate director of marketing: Brian is a proven professional with a successful track record. His data-driven decision-making saw him grow campaign ROI from 8 to over 100 in three years and has helped grow the share of direct business by 10.4%.
As a colleague, he is incredibly well-respected by people across all levels of the business – with marketers and non-marketers alike valuing his input from matters of copywriting through to business strategy. As a marketer, Brian has a bright and promising future ahead of him – and is certainly a Face to Watch in the region.
Bio
Since joining in 2019, Brian has led numerous successful initiatives across Burj Al Arab Jumeirah, Madinat Jumeirah, Jumeirah Beach Hotel and Jumeirah Emirates Towers.
Key accomplishments include delivering Jumeriah Hotels & Resorts Big Summer Holiday campaign with ARN worth over AED 1 million, running Jumeirah Beach Hotel’s Jumeirah Escapes campaign – generating a 140 ROI, launching a children’s mascot at Burj Al Arab Jumeirah and managing Jumeirah Group’s largest regional trade roadshow. While at Jumeirah, Brian successfully led a marketing communications taskforce at The Emirates Academy of Hospitality Management that saw him organise the region’s first UAE-Israeli tourism webinar.
Guiding principles
Keep learning. As a self-taught marketer, Brian is eager to learn from those around him and constantly stays abreast with successful case studies and the latest trends. He is never afraid to apply new perspectives and practices to his work and is eager to share his learnings with others.
Side hustle
Away from the office, Brian can be found travelling – or in the kitchen entertaining and cooking for his friends. With a love for food and mixology, Brian is constantly trying out recipes, and sharing his passion with those closest to him.
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