Campaign’s Faces to Watch: Brand Edition 2022 – Basma Bencheikh, production manager, Huda Beauty
Age: 29
Nominated by Alicia Payne, global social media director, Huda Beauty: Basma is one of the strongest creative minds I have worked with. The quality of her work is always excellent but what makes Basma special is the pace at which she can craft ideas, manage execution and work cross-functionally.
Basma is always hungry to learn, develop and broaden her repertoire and experience allowing the teams she works with to constantly explore creatively. Basma encompasses all the traits of a true leader and the characteristics of a great marketer that I have the privilege to work with.
The future is extremely bright for her and I can’t wait to watch her continue to shine. Thank you for everything you do, Basma, the team at Huda Beauty are so appreciative of you and your impact!
Bio
Basma is a social media wizard and production guru with over 8+ years in the advertising world. She has been with Huda Beauty for 4+ years, specializing in creating highly engaging, emotion-provoking and thumb-stopping content across all social media platforms for both brand, celebrity and retailer content, as well as running a team of rockstars.
Guiding principles
Basma lives and breathes the mission of creating content with impact and purpose. Quality over quantity. She has high standards that result in best-in-class social content both for always-on strategies and campaigns.
Side hustle
In her free time, Basma creates mouth-watering deli-style food that’s simple, delicious and healthy with Palestinian & Moroccan influences, that she posts on her Instagram @basmasdeli. She loves reading and can always recommend an excellent book!
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