Campaign’s Faces to Watch: Brand Edition 2022 – Ahmad Elmi, performance marketing manager, Foodics
Age: 27
Nominated by Wassim Moumneh, head of digital & performance marketing: It’s not often that you come across someone who has both the talent and, just as importantly, a sense of urgency to do well in a very fast-paced environment, but that’s what Ahmad Elmi bring to the table. He strikes a great balance between challenging the status quo and being a supportive team member.
Bio
Ahmad Elmi has worked with various MENA-based tech startups to help them scale and grow. He has a great passion for marketing—from growth hacking to branding and from SEO to distribution. His main attribute is his relentless drive and willingness to go the extra mile, not just for himself, but also for his colleagues and clients.
In his current designation, Ahmad leads performance marketing for one of the region’s fastest-growing tech startups, Foodics.
Ahmad’s crowning achievement at this point in his career is being responsible for top-line revenue generation in a high-growth company like Foodics, a job he has done well enough that Foodics has secured investor confidence in its forward momentum, resulting in securing $170MM in Series C funding.
Guiding principles
1. Earn everything that comes my way
2. Prepare for the worst-case scenario
3. Cut through the noise and filter out the irrelevant information
Side hustle
Ahmad started a football blogging website koora.ae (now-defunct) early in his career to understand the full process that goes into running/growing a brand.
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