Campaign’s Faces to Watch, Brand Edition 2021 – Yumni Al Mackeeni, Associate, Marketing & Business Development, Savills
Age: 26
Nominated by Klarissa Crasto, Associate Director, Marketing & BD Savills Middle East
Yumni, our lead designer and digital marketing wizard, takes on the workload of seven markets and multiple service lines across MENA. Yumni’s know-how in digital marketing helps us level up our game. He always reaches new heights with his can-do, will-do attitude, proving that he is a determined self-learner, naturally passionate about marketing and design.
Fay Lloyd (Head of Marketing & BD Savills Middle East): “Yumni brings creativity to the most mundane of tasks, sees every communication challenge as an opportunity to experiment, learn and push boundaries. His commitment to excellence in everything he touches inspires us all.”
Bio
I am a multidisciplinary creator — a designer with in-depth knowledge of the digital and social media marketing world. I hold the certification by Google accredited by Interactive Advertising Bureau Europe and The Open University and also currently pursuing professional qualifications at CIM.
I have worked as a part of Marketing and Business Development teams in the Middle East since 2016 and have an extensive understanding of strategic marketing, brand development, creative concepts, typography, campaign plans, event execution and more. I am also regularly involved in the launch of new projects to the market while working closely with key external and internal clients.
Guiding principles
Focus on quality, keep it simple, think and work holistically.
How has Covid-19 changed your job?
The landscape has shifted, and the demand for creative empathy has become more important than ever. Also, there is more freedom to make changes in the digital scape and shake up the outdated practices.
Side hustle
Mostly spend time reading, learning new trends in the digital arena and improving my design skills. I’m also working on my personal website almackeeni.com which will be a new face for design & tech in the real estate industry.
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Twitter – https://twitter.com/almackeeni
Instagram – https://www.instagram.com/almackeeni/