Campaign’s Faces to Watch, Brand Edition 2021 – Sana Ashraf, Copywriter, Huawei

Campaign’s Faces to Watch, Brand Edition 2021 – Sana Ashraf, Copywriter, Huawei

Age: 24

Nominated by Suzanne Kanianthra, Director at GolinMENA; Agency – Client relationship

It was evident from day one that Sana is the perfect catalyst between Agency and Brand. She is very proactive with information and has a deep knowledge of technology and its core industries. Sana’s out-of-the-box thinking coupled with stellar storytelling skills allows her to produce great work no matter the obstacle or deadline. Sana is a team player, and effectively aligns the Agency’s expertise with the needs of the brand! Sana’s can-do attitude is contagious and always motivates her peers and agency to scale new heights, together.


A writer by pen and profession, Sana works on conceptualizing and writing regional marketing campaigns, stories, and more. Her work spans across the full content marketing funnel, from in-product and web copy to marketing campaigns and PR content.

Guiding principles

Although writing is an art, it’s also a formula. My formula is music, coffee, and the spark I’ve had for writing since I was in middle school – this spark guides my curiosity to continuously improve, while music and coffee are the catalysts that help me meet deadlines.

How has Covid-19 changed your job?

Work has become much more fast-paced and I always work from home, with the occasional work-from-café day. There’s a dedicated corner in the living room and an outfit always ready for video calls.

Side hustle

Prior to joining Huawei, Sana’s side hustle included freelancing as a bilingual SEO copywriter and content marketer for Ureed.com, where she ranked as one of the top-rated freelancers on the website by her clients.

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 Instagram: https://www.instagram.com/sanarwy/