Campaign’s Faces to Watch, Brand Edition 2021 – Nour Seif, Creator Partnership Manager, TikTok

Campaign’s Faces to Watch, Brand Edition 2021 – Nour Seif, Creator Partnership Manager, TikTok

Age: 29

Nominated by Kinda Al Issa, Head of Content & Creator Solutions


All my life I have been a lover of stories, be it in movies, series or music. I saw stories everywhere I looked. That had me major in Communication Arts with an emphasis of Radio, TV&Film and build my career brick by brick. Starting with working as a segment producer and assistant director with various leading TV networks, to then leading Influencer Marketing management at its hook, following a role as Branded Content and Influencer Development to focus on premium digital content creators and then taking all of that to work at TikTok as creators solution connecting our TikTok community to brands!

Stories have different shapes and forms, and I am proud to have had seen and tested various angles of every booming sector to date. Here to bigger stories from the Arab world to all around!

Guiding principles

Seek Happiness: you need to go out there, search for it, find it and earn it.

Always be adaptive to the ever fast-changing environment we’re in today.

Oh and Never stop hustling!

How has Covid-19 changed your job?

It has certainly made it more in demand! While creator or influencer marketing has been on the rise for years now, the importance of human voices for brands has definitely spiked. Covid has also meant working from home, so in a relatively new company & team, it has meant meeting all your new colleagues over zoom – a challenging experience to say the least!

Side hustle

I don’t think I have a side hustle per se. But one thing I can’t live without is living a real social life outside of digital life, to travel, to gather with friends. I am lucky to love what I do and do what I love at TikTok, leaving me to celebrate and seek happiness as an ongoing personal hustle.

Go back to the main article.