Campaign’s Faces to Watch, Brand Edition 2021 – Mostafa Torky, Digital Marketing Manager, CIB Egypt
Nominated by Shaimaa Hussein, Head of Digital Marketing / He is reporting to me and our key media player
Moustafa is an added value to the CIB family and he is very passionate about what he is doing. Also, he is looking for bigger responsibilities and new digital eras. Very committed and hard worker, creative and innovative
My digital career started in June 2016, worked for 2 digital suppliers, launched new advertising products, gained a lot of experience. After that I’ve joined 2 media agencies started as a Sr. Media Executive all the way till a Sr. Media Manager, I worked on media strategies, plans & enhancing the digital buying processes. Gained hands-on experiences with clients in 13 different industries and 2 different media groups. In December 2020 I’ve joined CIB Egypt, worked on restructuring the conversion cycles and utilizing conversion funnel approaches, which led to achieving better results and becoming more cost-efficient.
Self-motivation & self-belief are what wakes me up early every day and makes me more eager to keep going further and achieve more. I always seek new learning opportunities both practical and academic, and I also value integrity, punctuality, hard work and dedication.
How has Covid-19 changed your job?
Needless to say how hard it has been for everyone during the pandemic, but working for a financial institution adds more responsibility on the digital teams to providing our existing and potential customers with enhanced digital experiences for the safety of our front end colleagues and our valuable customers.
I’m a foodie enthusiast and I’m also passionate about supporting startups by offering friendly marketing & media consultancies.
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