Campaign’s Faces to Watch, Brand Edition 2021 – Karen Kougioumtzi, Digital & CRM Executive, Panerai – Richemont Group
Nominated by Yan Kanaan, Influencer Marketing Manager/ Team Leader – Working with her on Influencer marketing campaigns currently.
Karen has worked with Carat, Choueiry group, and other agencies before moving to Richemont. Her work inspires me and she taught me a lot about the digital world before starting working in the field. I’m recommending her cause she is an overachiever and her work sometimes goes unnoticed.
She has worked previously on accounts including Burberry, GMC, Jamalouki Mag, Euro Sport… before transitioning to the luxury field. She has been recently aiding in leading the digital transformation in Panerai Middle East & India.
She believes in preparation and putting the work in. She thinks globally and acts regionally.
How has Covid-19 changed your job?
Yes Covid hit the luxury market badly, their marketing budget shrunk but she kept on pushing using PR and digital.
She has her own e-commerce store that sells silk products that are skin, hair, and environment friendly.
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