Campaign’s Faces to Watch, Brand Edition 2021 – Harshita Lakhiani, Digital Acquisition Manager, Careem
Age: 27
Nominated by Haris Khan, Head of Customer Acquisition
Twelve+ years of experience in the digital world – worked as an entrepreneur and across leading e-commerce/ride-hailing startups/businesses to make remarkable contributions towards growth.
Bio
Working with start-up digital agencies in the UAE has given me a fantastic head start in the digital marketing space. I have been fortunate to work with esteemed brands such as Clorox, SONY, Volkswagen and Al Tayer Group. Currently, I am working with Careem on growing the Super App across the region.
Guiding principles
“Do one thing every day that scares you.” I am of the belief that one can truly grow once one steps outside of the comfort zone.
How has Covid-19 changed your job?
Covid-19 has made me more agile and develop new skillsets. In addition to my role in digital marketing, I also took up customer engagement as a topic which allowed me to step outside of my comfort zone and to grow!
Side hustle
When not thinking all things digital, I am an avid dancer. I train in various styles from Afro-pop to Latin and I do envision starting my own dance company & to teach other women!
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