Campaign’s Faces to Watch, Brand Edition 2021 – Esraa Ahmed, Associate, Assistant Marketing Manager, MG Motor Middle East
Nominated by Lara Sous, Public Relations and Social Media Manager, MG Motor Middle East
Esraa is one of the youngest digital marketing talents at MG Motor Middle East with over six years’ experience in the automotive industry. It was clear from day one that Esraa wanted to optimize her data analysis and computer coding skills to positively impact MG Motor digital marketing experience. She has taken complete ownership of MG Motor Middle East’s website and has worked relentlessly to introduce an e-commerce platform to enhance the brand’s exposure and customer experience.
Profoundly passionate about Digital Marketing, Esraa believes that despite everyday challenges, one must always power-through to targets, passions and objectives are met on a daily basis.
How has Covid-19 changed your job?
Despite the restrictions, Covid has left in the business industry and amongst people, Esraa immediately jumped into action and spearheaded the e-commerce business of MG Motor. She has worked closely with eight markets in the Middle East, and during complete lockdown was able to launch an e-commerce platform within three weeks’ time.
Despite her young age, Esraa has a passion like no other for travelling and is aiming to complete 30 countries under 30 years of age! She is an eager learner and is always on the lookout to grow not only her technical skills but also her interpersonal skills through the different cultural experiences she encounters. She’s currently developing a travel blog to share her adventures and experiences with people who have a passion for travelling.
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