Campaign’s Faces to Watch, Brand Edition 2021 – Dina El Geweli, Senior UX Designer & Brand Strategist, Splintr
Age: 27
Nominated by Martin Style, Chief Product Officer
Dina is an incredibly versatile UX, marketing and branding professional that I’ve had the pleasure of working with, having worked together developing a new Fintech experience that our customers will be obsessed about.
Dina’s creativity shines through and she’s evolved our brand to another level at breakneck speed and has tremendously elevated the UX of our experience.
Her incredible talent coupled with her passion has brought innovative ideas to the table to all aspects of the business, demonstrating her multifaceted skill set at every turn.
Dina is a truly impressive person that is a face to watch in any context.
Bio
My journey started in the world of advertising and now it’s moved on to the fast-paced world of startups & fintech. With a passion for consumer psychology, strategy and innovation, I was always in awe to see how simple yet smart messaging and design can impact the human mind and give them an everlasting experience with the brand. I have been very fortunate to work with some of the world’s leading brands, and thankfully it’s helped me touchpoint on different kinds of consumers which made me be a well-rounded professional in my field.
Guiding principles
I’ve always wanted to create a positive impact one way or another. Knowing that I can make a difference or a change with my work is just the beginning.
How has Covid-19 changed your job?
Covid has definitely given me more time to do more research, study and get professional certifications. It’s expanded my professional horizon and made me dip my toes in new territories which have helped me bring in more innovative ideas that would impact our work.
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