Campaign’s Faces to Watch, Brand Edition 2021 – Anoop Kumar, Assistant Marketing Manager, Times Square Center LLC

Campaign’s Faces to Watch, Brand Edition 2021 – Anoop Kumar, Assistant Marketing Manager, Times Square Center LLC

Age: 30

Nominated by Nancy Ozbek, GM Times Square Center, Al Masa Mall, Oman & Jewel Tower

Anoop’s extraordinary efforts have been highly visible by Times Square Centers retailers, visitors and mall management. His initiative and absorption of additional responsibilities, productivity and commitment to Times Square Center makes him a role model to all of us within the team.

The previous three year’s events at Times Square Center have been a great success because of his hard work and attention to detail. Anoop always displays excellence in his tasks and has positive energy with everything he does. His diplomatic approach has an enlightened impact on all the staff members of Times Square Center, our agencies, retailers and visitors.


Born, raised and educated in the UAE, Anoop has a unique understanding of multi-cultural expectations and regional marketing disciplines.

Graduating with a master’s in marketing communications and a bachelor’s in finance & accounts, Anoop is an agile marketeer with over seven years’ experience managing communications for regional and community malls. Responsible for multi-million-dirham budgets, he is an expert at creating holistic marketing plans and engaging activations. From conceptualisation, development and execution, Anoop’s creative marketing portfolio already boasts over two hundred successful campaigns and activations.

With an eye on the future of communication, Anoop is well-positioned to advance his abilities and knowledge in the field of futuristic marketing.

Guiding principles

When there is a discipline for passion, it’s not about how many times you are rejected, it is about how many times you stand up and keep moving forward.

How has Covid-19 changed your job?

Apart from expedited digital strategy plans, data-driven mindset and increased PR efforts, the pandemic has driven us closer than ever to our partners, tenants and the community – ensuring we work in synergy.

Side hustle

Working on a disruptive business idea and networking as much as possible.

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