Campaign’s Digital to Watch 2023 – Samer El Charif, Business Analyst, Hearts & Science
Age: 23
Nominated by Shivani Dhawan, Lead – Marketing Science:
From the day Samer has joined the team, he has shown an exceptional capability to learn cross-functional skills. He has shown incredible analytical skills that contributed to the development of many new data driven measurement solutions. He can decipher the patterns and connect the dots to tell a complete story with data. He never restricts himself to the task and goes above and beyond to find the solutions that address business challenges. Being a wonderful team player and a dynamic personality, he puts his hearts into our science driven culture and makes a perfect fit to the team.
Career highlights
As a business analyst at Hearts & Science, Samer has utilized his expertise in data strategy, data science, and machine learning to deliver successful outcomes. With a focus on research analysis and advanced statistical models, he has overseen the implementation of data automation and dashboarding solutions for clients such as Atlantis, KFC, and TOD. He also played a key role in driving innovation through the use of Google Cloud technologies and machine learning to deliver data-driven personalization for KFC. Currently, Samer is working on a go-to-market consulting report for Americana, one of the region’s leaders in consumer-packaged goods, advising on market strategy, branding, and product launch approach.
Guiding principles
As a business analyst, Samer follows guiding principles that revolve around data-driven decision-making and a focus on continuous improvement. He believes that success is achieved through a combination of strategic planning, strong collaboration, and a commitment to delivering value to clients. Samer also prioritizes transparency, accountability, and a customer-centric approach in all aspects of his work.
Side hustle
When he is not analyzing data and making business decisions, he plays soccer, tennis, and padel. He enjoys gourmet cuisine but balances it with regular gym sessions and outdoor adventures. He takes breaks by watching the latest blockbuster hit at the cinema. He is a data-driven, sports-loving, foodie film buff with a fitness streak!
Go back to main article: Campaign’s Digital Faces to Watch 2023