Campaign’s Digital to Watch 2023 – Nour Bachir, Senior Executive Biddable, PHD Media
Age: 27
Nominated by Ross Molloy, Senior Director – Planning:
Nour is a quick learner and has really excelled her knowledge in both SEM and paid social since joining PHD in 2021. She is systematic and analytic in her skillset but can translate her thinking in ways clients understand and value. She is a consistent performer who delivers on results in an always on high pressured environment. Nour helped restructure the HSBC Search in the UAE which has delivered more quality leads ahead of targets over time. On top of these hard skills Nour is a great communicator and a real team player who can collaborate with all departments and stakeholders whether they be internal or external.
Career highlights
With a background in psychology and marketing, Nour began her career in digital advertising at Omnicom Media Group in Beirut and later became a Senior Executive Biddable in Dubai. With four years of experience across various industries, she has specialized in cross-channel performance platforms on social media and search. Nour attributes her growth to her eagerness to learn, her understanding of clients’ business needs, and a solution-focused mindset. Her achievements include deeper client relationships, teamwork, and increased confidence in her abilities. Nour believes in celebrating personal and professional growth, even if it’s in the small things.
Guiding principles
It’s not the destination, it’s the journey – Ask not if you are worthy of your goals, ask if your goals are worthy of you – Be kind, be kind, and always be kind – Growth has no limit.
Side hustle
She’s launching a sustainable fashion brand with like-minded friends to empower young professionals to express themselves. She’s also a certified strength and conditioning trainer, passionate about inspiring others to adopt an active lifestyle.
Go back to main article: Campaign’s Digital Faces to Watch 2023