Campaign’s Digital to Watch 2023 – Nathalie Karam, Social Media Executive, Netizency
Age: 26
Nominated by Tamara Habib, Chief Operating Officer:
Always calm, cool and collected, Nathalie manages her clients single handedly and infuses a dose of strategy and creativity in everything she does. You can throw anything at her and you know it’ll be taken care of. Nathalie is also a breath of fresh air at the agency: she is dubbed “The Queen of TikToks” and will amaze you with her Oscar-worthy performances, and she’s our resident rapper (head to our TikTok page to hear her rendition of “My Money Don’t Jiggle Jiggle”. The sky’s the limit for our Nattie K and we’re here for it!
Career highlights
Ever since I was old enough to get on social media (FB still thinks I’m born in 1990) I was always the first one among friends to create an account. I realized early on from my endless scrolling that marketing was becoming a crucial online medium, and I wanted to be a part of that. I majored in Communications with a track in social influence, and got a Master’s in Marketing, which helped land me right where I wanted to be, in the mystical land of social media. At Netizency, I’ve had the opportunity to work with clients in the FMCG, entertainment and automotive industries, and challenge myself to apply my creativity to a wide range of verticals.
Guiding principles
Work smarter, not harder! Might be controversial, but what’s not to love about being efficient with your time, increasing your productivity, and the satisfaction of hitting multiple birds with one stone. Oh, and also positivity, you’ll always catch me smiling or laughing it up
Side hustle
Eating and traveling, it’s just who I am. In another life, I’d definitely be the next Anthony Bourdain, but in the meantime, you can find me documenting my food and world discoveries on Instagram and TikTok (see…social media even fits in here)
Go back to main article: Campaign’s Digital Faces to Watch 2023