Campaign’s Digital to Watch 2023 – Lakshmy Bharathi, Digital Account Manager, NEXA
Age: 30
Nominated by Ravi Vyas, Commercial Director:
Approaching every client brief with a positive attitude and a smile on her face, Lakshmy takes pleasure in utilizing her skills not only to meet but also exceed client expectations. She invests herself fully in her work, and this commitment is evident both in the high-quality results she produces and the strong connections she forms with her colleagues. Whether she is devising innovative solutions or collaborating with her team, she is always focused on achieving the best possible outcomes for her clients, and her positive attitude and customer-centric approach have earned her a reputation as a highly valued member of the team.
Career highlights
With 9 years of experience in the media industry, I have specialized in social media client servicing, pitch strategies, campaign management, and creative work. Each role has presented its unique challenges, but I thrive on finding solutions that exceed client expectations. Working on new business excites me, as I relish the opportunity to push the boundaries of innovation, data, and media to craft winning campaigns. The diversity of brands and their varying approaches has kept my work exciting, while the dynamic nature of the industry has helped me develop strategic agility and become well-versed in a variety of digital platforms. My unwavering curiosity drives my passion for social media, which began as a job and has since become a lifelong pursuit.
Guiding principles
Enjoy and believe in what you do, and see every opportunity as a stepping stone for growth. Keep an open mind, keep learning and evolving, and compete with yourself alone. There is no competition except yourself.
Side hustle
Having discovered my passion for art at the age of 8, I now specialize in painting mythology murals using acrylics on canvas. Each painting is a testament to my love of storytelling and self-expression. I run weekend workshops to share my knowledge and inspire others to pursue their artistic interests.
Go back to main article: Campaign’s Digital Faces to Watch 2023