Campaign’s Digital to Watch 2023 – Katrina Salaysay, Account Manager, FLC Group
Age: 27
Nominated by Ganesh Iyer, Founder & Managing Partner:
Since Katrina joined, she has always been eager to learn and do more. She possesses excellent leadership skills and can handle pressure and crisis situations with ease. She takes charge and is accountable, while also possessing a remarkable ability to guide and motivate her team towards achieving their goals. Her colleagues love and respect her, and her clients trust her implicitly. I believe that she deserves to be recognized as one of the brightest young talents in the industry.
Career highlights
I started my career in the UAE as a Social Media Executive wherein I managed influencer collaboration, community management and content development. Later on, I was assigned to bigger responsibilities: client servicing, campaign strategy, ad account management, etc. I felt the need to explore new opportunities thus, I moved to FLC Group as an Account Manager. I handled accounts from different industries: Finance, Telecommunications, Real Estate, FMCG and CSR initiatives. In the same year, I was nominated and selected as one of the 50 scholars for The Marketing Society UAE Scholarship 2023 in partnership with TikTok for Business MENA. An amazing opportunity to accelerate my career in the marketing and advertising industry.
Guiding principles
- Take each challenge as an opportunity to grow.
- Don’t stress on the things you can’t control.
- Attitude is everything.
Side hustle
During my free time, either I go to the gym or read books. I also like exploring new activities such as paddling with my dragon boat team, Titans Dubai.
Go back to main article: Campaign’s Digital Faces to Watch 2023