Campaign’s Digital to Watch 2023 – Dana Salloukh, Senior Executive – Social Media & Experiences, OMD UAE
Age: 26
Nominated by Christine Najarian, Social Media Lead:
Dana embodies a client first mindset, going above and beyond across all key pillars within our industry, delivering great results. She’s hungry to learn and approaches all challenges with a smile on her face. Dana is a key asset to the team.
Career highlights
Dana has worked with the OMD team for four years in various role, in Beirut and Dubai, exploring multiple verticals, including retail, OTT entertainment, and banking. She is grateful to work with an inspiring team that motivates her to deliver the best, overcome challenges and achieve many firsts, such as the first on-ground, in-mall activation for beIN during the World Cup. Her passion for creativity and connecting with people drives her to break through the dynamic clutter.
Guiding principles
She embodies passion, authenticity, honesty, and creativity daily to deliver the best for her clients, team, and herself. Establishing meaningful human connections between brands and people is her passion, and she strongly believes that social media is the gateway to that connection.
Side hustle
She loves to bake bread and her specialities are baguettes and banana bread. Baking is not just a hustle, but also a way to release stress and apply creativity into something artistic and delicious.
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