Campaign’s Digital to Watch 2023 – Charbel Nasrany, Paid Social Manager, Mindshare
Age: 26
Nominated by Ibrahim Ghazal, Performance Director – Mindshare MENA:
Charbel is a man of many treats. He plays a pivotal role within the organization. His positive attitude and great working ethics makes him very approachable by everyone around him. Charbel always thinks few steps ahead and is always ready for a challenge. At Mindshare, Charbel leads on the Paid Social strategy and activation across MENA. Charbel has been with Mindshare since December 2019. Little less than 2 years, Charbel has moved to Dubai.
Career highlights
Performance Manager with over 5 years of experience in the digital marketing industry. Over the years, I have worked across multiple brands and industries, each with its unique challenges, and currently helping global brands achieve their full potential on paid social across MENA region. This led to having a proven track record of achieving great successes and at driving impact for brands.
Guiding principles
I believe in kindness towards others, treating everyone with respect and understanding. Simple acts of kindness, can create a culture of compassion and empathy, and contribute to a more harmonious and supportive environment
Side hustle
Since I was a little kid, I’ve picked the guitar and have been playing ever since – I find peace in music and I am always eager to pick an electric or acoustic guitar and play random songs
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